Full return, hybrid work and the persistent need for in-person collaboration on Corporate Campuses
Since the Spring of 2020, corporate campuses continue to experience significant shifts with fully remote, hybrid work, full return and other models. Some of the largest companies have formalized a full return or a hybrid model between in-person collaboration and remote work. Facebook's parent company, Meta, has formalized the hybrid model, which requires employees to work three days a week. Google recently announced that they’re reprioritizing hybrid work schedules and asking remote employees to reconsider.
Innovative and productive companies increasingly recognize the importance of face-to-face collaboration. Corporate campuses need to be equipped with transportation demand management (TDM) solutions that can flex to meet the need of many different commuter schedules, find new efficiencies for fleets and riders alike and support a campus environment that is conducive to productivity and collaboration so employees and the larger company can be innovative.
Return to the office and hybrid work models now demand new approaches to campus transportation. Technology-forward TDM can be used to enhance hybrid and full return schedules, optimize operations, achieve climate action goals and boost productivity.
Throughout the pandemic, the adoption of remote work accelerated, prompting speculation about the future of traditional corporate offices. However, this trend has been quickly decelerating as innovative companies deepen their understanding of the value of in-person collaboration. Working in the same physical space fosters unmatched creativity, innovation and team dynamics, leading to more successful companies. Meta formalizing a hybrid work model is an example of the broader industry understanding that in-person collaboration is integral for certain aspects of work.
Campus transportation leaders must use an efficient and streamlined approach to manage the full return and hybrid schedules. TDM technology solutions like TripShot are necessary tools to optimize fleets and coordinate them with commuter schedules, making it easier to manage parking allocation, shuttle fleets, on-demand zones and hours of operation and more. Corporate campuses need to ensure a smooth transition as they ramp up a full return or hybrid work models while at the same time maximizing the utilization of parking spaces and fleet vehicles.
Many employees might have moved farther away from campus, making them unreachable by shared transportation and requiring them to make long commutes into the office. TDM solutions allowing corporate campuses to manage shared transportation and parking in one instance can make commuting a little easier. Also, collecting data on parking facilities can result in better parking space utilization, minimizing wasted space, environmental impacts and costs.
Although hybrid work is a newer trend, the pains of parking and long-haul commutes continue. Additionally, many companies have committed to taking action on climate change, and reducing transportation emissions is a main priority. Shared shuttles and microtransit, managed with an all-in-one solution, are more important than ever. Shared transportation allows corporate campuses to reduce parking demand, alleviate traffic congestion and achieve climate action goals. Making commutes less stressful results in more energetic and collaborative employees, ready when they arrive on campus for their in-person workday.
As evident from some of the largest and most innovative companies, full return or hybrid models are slowly becoming the norm. Corporate campuses must adapt to this solidifying trend so they can best promote in-person collaboration. TDM technology solutions can be an essential part of managing campus transportation for hybrid and in-person work. Corporate campuses can use technology to foster sustainable and dynamic work environments, so their people can be ready to be productive and collaborate. The future of corporate campuses is evolving to in-person collaboration. With the right tools, campus leaders can turn a disrupting trend into new benefits.